Mast Film Co.

Telling stories that grip the heart and don't let go.

Telling stories that grip the heart and don't let go.

Telling stories that grip the heart and don't let go.

Telling stories that grip the heart and don't let go.

Telling stories that grip the heart and don't let go.

THE CHALLENGE

Kent Mast is a filmmaker based in Lancaster, Pennsylvania. He got his start with wedding films, and he has worked as a visual storyteller for eight years. 

When the commercial side of his business began to eclipse weddings, Kent saw a need for a new website. He reached out to Balernum. We asked questions, looked under rocks, and realized that Kent’s needs went deeper than a new portfolio site.

His business goals had changed, and his branding and messaging were no longer relevant or attractive to the commercial clients he really wanted. At the same time, other media companies in Lancaster were putting out impressive work. Their brands had the sophistication and polish that Kent’s lacked.

Kent was good at telling other people’s stories but what about his own? He needed a strong brand and website to communicate the quality and artistry of his work.

View Kent's Website  →

THE CHALLENGE

Kent Mast is a filmmaker based in Lancaster, Pennsylvania. He got his start with wedding films, and he has worked as a visual storyteller for eight years. 

When the commercial side of his business began to eclipse weddings, Kent saw a need for a new website. He reached out to Balernum. We asked questions, looked under rocks, and realized that Kent’s needs went deeper than a new portfolio site.

His business goals had changed, and his branding and messaging were no longer relevant or attractive to the commercial clients he really wanted. At the same time, other media companies in Lancaster were putting out impressive work. Their brands had the sophistication and polish that Kent’s lacked.

Kent was good at telling other people’s stories but what about his own? He needed a strong brand and website to communicate the quality and artistry of his work.

View Kent's Website  →

THE CHALLENGE

Kent Mast is a filmmaker based in Lancaster, Pennsylvania. He got his start with wedding films, and he has worked as a visual storyteller for eight years. 

When the commercial side of his business began to eclipse weddings, Kent saw a need for a new website. He reached out to Balernum. We asked questions, looked under rocks, and realized that Kent’s needs went deeper than a new portfolio site.

His business goals had changed, and his branding and messaging were no longer relevant or attractive to the commercial clients he really wanted. At the same time, other media companies in Lancaster were putting out impressive work. Their brands had the sophistication and polish that Kent’s lacked.

Kent was good at telling other people’s stories but what about his own? He needed a strong brand and website to communicate the quality and artistry of his work.

View Kent's Website  →

WHAT WE DID

Brand Strategy
Brand Identity
Naming
UX + UI Design
Marketing & Activation
Packaging Design
Front End Development

An Image of the Mast Film Co. slogan

"Everything changed after working with the guys at Balernum. Anytime I am asked big vision questions, I get nervous and shut down. I feel like I'm missing something, or I may say the wrong thing. Chris walked me through every stage of the process, and actually identified pivotal things that he saw, which tremendously helped me step into a full expression of our brand identity."

KENT MAST - OWNER, DIRECTOR

"Everything changed after working with the guys at Balernum. Anytime I am asked big vision questions, I get nervous and shut down. I feel like I'm missing something, or I may say the wrong thing. Chris walked me through every stage of the process, and actually identified pivotal things that he saw, which tremendously helped me step into a full expression of our brand identity."

KENT MAST - OWNER, DIRECTOR

"Everything changed after working with the guys at Balernum. Anytime I am asked big vision questions, I get nervous and shut down. I feel like I'm missing something, or I may say the wrong thing. Chris walked me through every stage of the process, and actually identified pivotal things that he saw, which tremendously helped me step into a full expression of our brand identity."

KENT MAST - OWNER, DIRECTOR

"Everything changed after working with the guys at Balernum. Anytime I am asked big vision questions, I get nervous and shut down. I feel like I'm missing something, or I may say the wrong thing. Chris walked me through every stage of the process, and actually identified pivotal things that he saw, which tremendously helped me step into a full expression of our brand identity."

KENT MAST - OWNER, DIRECTOR

THE JOURNEY

Balernum’s job was to build a beautiful, unified brand around Kent’s story and the things that make him special. Then, we needed to translate that brand into a thoughtful user experience on the new website.

At first Kent couldn’t state clearly and succinctly what set him apart from other film production studios. (Strong positioning ain’t easy, folks). However, over the course of three strategy sessions—Brand Attributes, Brand Archetype, and Visual Language—and several less formal conversations, we helped Kent pinpoint the elements of his skillset, process, and professionalism that set him apart and that matter most to his preferred clients. 

We arrived at definitive answers for questions like these:

  • Why do Kent’s clients love him?
  • Why is he able to tell their stories so effectively?
  • How does Kent succeed where many other filmmakers fail?

Part of the journey for Kent was remembering why he got into filmmaking in the first place. It may sound corny, but we sometimes need to reconnect with our hearts before we can grow our businesses.

Kent rediscovered what drives him, and he grasped the true impact of his work on his clients’ lives. BOOM. (Do the cool kids still say “BOOM”? Whatever.)

THE DESTINATION

Balernum took Kent through our complete branding process. It was intense. It brought underlying tension to the surface, it resolved that tension, and it pushed Kent to a new level of clarity and confidence.

Brand definition & Strategy follow by Visual Identity development. The new website and user experience followed identity. Key processes and customer touchpoints also got a complete overhaul.

We asked Kent to share some of his own words on what happened after he hired Balernum:  “Before, anytime I was asked big vision questions, I got nervous and shut down. I felt like I was missing something or that I might say the wrong thing. The Balernum team walked me through every stage of the process. They identified unique things that they saw, as well as some gaps in my brand. I was finally able to step into a full expression of our brand identity. I used to have rough ideas of who we were as a brand, but now I am completely confident in who we are, what we do, and why we do it.

Balernum helped me do what I never could have done alone. They listened so well to my input and helped me understand the importance of every detail: words, copy, typography, color choices, designs, all of it. Honestly, I loved their guidance, and I now have a solid foundation to stand on. I have an authentic brand.”

More Of Our Work

Mast Film Co.Branding, Web Design

Grabbling BookWriting, Illustration, Content Marketing

Misc. LogosIdentity Design

Balernum

©2018 Balernum LLC All Rights Reserved

Made with Passion in...Knoxville, TN and Lancaster, PA

Balernum

©2018 Balernum LLC All Rights Reserved

All Reasonable Offers Considered 

Balernum

©2018 Balernum LLC All Rights Reserved

All Reasonable Offers Considered

Balernum

©2018 Balernum LLC All Rights Reserved

All Reasonable Offers Considered

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