A great brand is more than pretty shapes and colors.

A great brand is more than pretty shapes and colors.

A great brand is more than pretty shapes and colors.

A great brand is more than pretty shapes and colors.

A great brand is more than pretty shapes and colors.

OUR SERVICES


Brand is our magic.

If that weren’t true, then Yeti wouldn’t be able to charge $27.99 for a 30oz insulated tumbler. The nearly identical Ozark Trail tumbler costs $8.74 at Wal-Mart. Is the Yeti tumbler three times better? No. In fact, the Ozark Trail tumbler outperforms the Yeti tumbler. It even comes with a lifetime warranty. So what gives? Why would ANYONE want to pay 320% more for a product proven to perform worse? The brand. People want to associate themselves with the Yeti brand. Brand impacts bottom lines.

OUR SERVICES


Brand is our magic.

If that weren’t true, then Yeti wouldn’t be able to charge $27.99 for a 30oz insulated tumbler. The nearly identical Ozark Trail tumbler costs $8.74 at Wal-Mart. Is the Yeti tumbler three times better? No. In fact, the Ozark Trail tumbler outperforms the Yeti tumbler. It even comes with a lifetime warranty. So what gives? Why would ANYONE want to pay 320% more for a product proven to perform worse? The brand. People want to associate themselves with the Yeti brand. Brand impacts bottom lines.

OUR SERVICES

Brand is our magic.

If that weren’t true, then Yeti wouldn’t be able to charge $27.99 for a 30oz insulated tumbler. The nearly identical Ozark Trail tumbler costs $8.74 at Wal-Mart. Is the Yeti tumbler three times better? No. In fact, the Ozark Trail tumbler outperforms the Yeti tumbler. It even comes with a lifetime warranty. So what gives? Why would ANYONE want to pay 320% more for a product proven to perform worse? The brand. People want to associate themselves with the Yeti brand. Brand impacts bottom lines.

OUR SERVICES


Brand is our magic.

If that weren’t true, then Yeti wouldn’t be able to charge $27.99 for a 30oz insulated tumbler. The nearly identical Ozark Trail tumbler costs $8.74 at Wal-Mart. Is the Yeti tumbler three times better? No. In fact, the Ozark Trail tumbler outperforms the Yeti tumbler. It even comes with a lifetime warranty. So what gives? Why would ANYONE want to pay 320% more for a product proven to perform worse? The brand. People want to associate themselves with the Yeti brand. Brand impacts bottom lines.

OUR SERVICES


Brand is our magic.

If that weren’t true, then Yeti wouldn’t be able to charge $27.99 for a 30oz insulated tumbler. The nearly identical Ozark Trail tumbler costs $8.74 at Wal-Mart. Is the Yeti tumbler three times better? No. In fact, the Ozark Trail tumbler outperforms the Yeti tumbler. It even comes with a lifetime warranty. So what gives? Why would ANYONE want to pay 320% more for a product proven to perform worse? The brand. People want to associate themselves with the Yeti brand. Brand impacts bottom lines.

Brand Strategy

How is your company making people’s lives better? Maybe you’re a Yoda-like mentor pushing your customers to be their best. Maybe you’re a Musk-like provocateur pushing relentlessly into new frontiers. Regardless, we’d like to help your brand tell better stories and form deeper connections.

Brand Strategy

How is your company making people’s lives better? Maybe you’re a Yoda-like mentor pushing your customers to be their best. Maybe you’re a Musk-like provocateur pushing relentlessly into new frontiers. Regardless, we’d like to help your brand tell better stories and form deeper connections.

IDENTITY DESIGN 

Would you get a tattoo of your logo? You’ll want to after we finish building a color palette and visual language, picking typography, and designing a logo and iconography. Your identity is your brand’s front door, so let’s make it beautiful, distinctive, and tattoo-worthy tattoo-able versatile.

IDENTITY DESIGN 

Would you get a tattoo of your logo? You’ll want to after we finish building a color palette and visual language, picking typography, and designing a logo and iconography. Your identity is your brand’s front door, so let’s make it beautiful, distinctive, and tattoo-worthy tattoo-able versatile.

WEB & DIGITAL DESIGN

We crank out websites pretty quickly around here. At this point our process is highly regimented. We take a phased approach to both design and development. Let’s get your site live, iterate on it, and capture opportunities we would have missed if we’d taken a bajillion months to finish the friggin’ thing.

WEBSITE DESIGN

We crank out websites pretty quickly around here. At this point our process is highly regimented. We take a phased approach to both design and development. Let’s get your site live, iterate on it, and capture opportunities we would have missed if we’d taken a bajillion months to finish the friggin’ thing.

CONTENT MARKETING

Every brand can and should be a publisher. Educate your audience to elevate them! The more informed your prospects are, the more confident they will be buying from you. Illuminating blog posts, emails, and guides will help you to stay top-of-mind, build trust, and drive sales.

CONTENT MARKETING

Every brand can and should be a publisher. Educate your audience to elevate them! The more informed your prospects are, the more confident they will be buying from you. Illuminating blog posts, emails, and guides will help you to stay top-of-mind, build trust, and drive sales.

COPYWRITING

Copy has a specific job to do: selling something to someone. But copywriting isn’t voodoo. By pulling from a proven playbook, you can pinpoint your customers’ most painful problems, practice empathy, prove credibility, and persuade them to buy your remedy. (That was a lot of P’s.)

COPYWRITING

Copy has a specific job to do: selling something to someone. But copywriting isn’t voodoo. By pulling from a proven playbook, you can pinpoint your customers’ most painful problems, practice empathy, prove credibility, and persuade them to buy your remedy. (That was a lot of P’s.)

DAD JOKES

We have all the corniest jokes and cheesiest puns. What did the Zen monk say to the hot dog vendor? Make me one with everything. Is that joke offensive to Zen monks? Possibly. Sorry. Didn’t mean to offend. Was merely trying to prove a point. [Makes note to himself… “Rethink jokes. They aren’t going over so well.] 

DAD JOKES

We have all the corniest jokes and cheesiest puns. What did the Zen monk say to the hot dog vendor? Make me one with everything. Is that joke offensive to Zen monks? Possibly. Sorry. Didn’t mean to offend. Was merely trying to prove a point. [Makes note to himself… “Rethink jokes. They aren’t going over so well.] 

Start with authenticity and end with satisfied customers.

Good branding, in a word, is authenticity. These days, you can say whatever you want about yourself. A telecom company can tout its customer service, but all the people who’ve been kept waiting and lied to know better. An executive can bloviate about bleeding-edge technology, but all of his company’s early adopters know the truth: weak architecture, performance issues, and no path to a stable product.

Rather than employ smoke and mirrors, good branding sharpens the focus on what is already true. Great brands are built not with well-written tv commercials or speeches but satisfied customers. If anything we’ve said resonates with you, check out our work and get in touch.

Better solutions start with better questions.

To be honest, we’re not good at just doing what we’re told—at least not until we’re clear on what you want to accomplish and why. Why did you get into business in the first place? What matters most to your customers? Why should they care about you? What currently stands between you and your near-term business goals? Better solutions start with better questions.

Give us the opportunity to ask them, and we help you get clarity, set direction, and take decision action. Or if you are already crystal clear on where you’re headed, then we can certainly lend our unusual brains, hands, and feet. Just don’t be surprised or offended when we ask, “Why?”

Balernum

©2018 Balernum LLC All Rights Reserved

All Reasonable Offers Considered 

Balernum

©2018 Balernum LLC All Rights Reserved

All Reasonable Offers Considered 

Balernum

©2018 Balernum LLC All Rights Reserved

All Reasonable Offers Considered

Balernum

©2018 Balernum LLC All Rights Reserved

All Reasonable Offers Considered

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