Go Ahead and Steal This 20 Stories Marketing Exercise
Use this 20 Stories marketing exercise to gain insight into what is already working and where you can double down to get even better results.
Umm… Blog Posts
Um…Blog Posts
Um…Blog Posts
Um…Blog Posts
Um…Blog Posts
The 11 Biggest Branding Mistakes and How to Avoid Them
We recently launched a new pet wellness brand called Breedwise, and along the way, we helped our client avoid making 11 of the biggest branding mistakes.
On Building Your Brand with Petulant Children
You build your brand one day at a time by operating out of your core values and by serving the people through their bad behavior.
How to Launch a Website Without Making Yourself Miserable
On August 6, 1991, the first web page popped up on a newfangled thing called the Internet. Twenty-eight years later, websites are still hard to launch. Why is that? Launching…
3 Reasons Why the World Needs Another Branding Agency
Does the world need yet another branding agency? Perhaps not. Does the world need Balernum? Yes. Here are 3 reasons why…
The Step-by-Step Guide to Creating a Solid Startup Marketing Plan
I would like to help you create a solid marketing plan for your startup, and we’re going to start by poking holes in an Instagram ad I saw recently. In…
Launch Lessons – Build Your Audience First
You’ve surely heard this line from the Kevin Costner movie, Field of Dreams: “If you build it, they will come.” It’s a nice sentiment, buzzing with positivity. Unfortunately, it comes…
What Branding Is and The Curious Case of Yeti
My mom recently asked what Balernum does, what I do. My dad’s ears perked up. He wanted to know the answer too. One might think, considering they’re my parents and…
Schedule Margin & Solve Your Dwayne Johnson Problems
Under ideal circumstances you will know what to do next in your business. How often will you find yourself in ideal circumstances? Not often. Perhaps never. A regular practice of…
Is no one reading your blog posts? Here are 16 steps to your best blog post ever…
Marketing legend Gary Halbert was fond of asking his students this question: “If you and I both owned a hamburger stand and we were in a contest to see who…
A Tale of Two Customer Journeys (plus our free workbook)
Let’s kick off this post about transforming your customer journey with a short rant. (Don’t worry… we’ll end with hugs and kittens.) I’ll never forget the phone call I had…
Why We Insist on Alignment Meetings (and Why Clients Should Too)
Imagine that you are a clown wearing giant floppy shoes and a wig like a cotton candy explosion. Then, imagine you show up to a kid’s birthday party while feeling…
Make Your Bed Before You Build Your Empire
Overgrown hedges and gutters clogged with shingle debris and maple seeds. One email address that refuses to forward properly to another. The Mother’s Day card you need to write. Your…
Consider Balernum your personal think tank.
Consider Balernum your personal think tank.
Consider Balernum your personal think tank.
Consider Balernum your personal think tank.
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