We know you have heard it before
“Branding” doesn’t have to be opaque. We follow a clearly defined process. We also have all the corniest dad jokes and cheesiest puns. Available upon request.
What else might you like to know?
We’re genuine, not flashy. Passionate yet open-minded. Obsessed with seeing clients, their brands, and our team of creatives thrive. We particularly enjoy working with founders who want to move people toward health, adventure, joy, and mastery.
Oh, and Balernum means trust. We aim to earn yours.
Setting clear expectations (e.g., “Here’s what we can commit to... “)
Telling you exactly what we are going to do and when
Keeping our promises and hitting deadlines
Earning your trust
Managing projects efficiently
Doing work we’re proud of
Practicing the Four C’s (Clear, Copious, Consistent Communication)
Practicing warm, radical honesty
Measuring what really matters and letting numbers inform decisions
Taking an iterative approach
Asking questions about your energy level and family
Encouraging you to not burn yourself out
Setting clear expectations (e.g., “Here’s what we can commit to... “)
Telling you exactly what we are going to do and when
Keeping our promises and hitting deadlines
Earning your trust
Managing projects efficiently
Doing work we’re proud of
Practicing the Four C’s (Clear, Copious, Consistent Communication)
Practicing warm, radical honesty
Measuring what really matters and letting numbers inform decisions
Taking an iterative approach
Asking questions about your energy level and family
Encouraging you to not burn yourself out
Setting clear expectations (e.g., “Here’s what we can commit to... “)
Telling you exactly what we are going to do and when
Keeping our promises and hitting deadlines
Earning your trust
Managing projects efficiently
Doing work we’re proud of
Practicing the Four C’s (Clear, Copious, Consistent Communication)
Practicing warm, radical honesty
Measuring what really matters and letting numbers inform decisions
Taking an iterative approach
Asking questions about your energy level and family
Encouraging you to not burn yourself out
Setting clear expectations (e.g., “Here’s what we can commit to... “)
Telling you exactly what we are going to do and when
Keeping our promises and hitting deadlines
Earning your trust
Managing projects efficiently
Doing work we’re proud of
Practicing the Four C’s (Clear, Copious, Consistent Communication)
Practicing warm, radical honesty
Measuring what really matters and letting numbers inform decisions
Taking an iterative approach
Asking questions about your energy level and family
Encouraging you to not burn yourself out
Then we should definitely talk. Share some details about your goals and needs, and we’ll follow up with you—typically within 24 hours.
If you want to launch, pivot, or grow, we want to help. We love to talk branding and marketing with passionate founders. To start the conversation, share some basic info with us. We’ll follow up with you—typically within 24 hours.
If you want to launch, pivot, or grow, we want to help. We love to talk branding and marketing with passionate founders. To start the conversation, share some basic info with us. We’ll follow up with you—typically within 24 hours.
If you want to launch, pivot, or grow, we want to help. We love to talk branding and marketing with passionate founders. To start the conversation, share some basic info with us. We’ll follow up with you—typically within 24 hours.
If you want to launch, pivot, or grow, we want to help. We love to talk branding and marketing with passionate founders. To start the conversation, share some basic info with us. We’ll follow up with you—typically within 24 hours.
My interests are all over the place: business (obviously), barbecue, and bourbon; running, fly fishing, and exploring new cities; reading fantasy fiction, dating my wife Megan, and goofing off with our three kids. Before co-founding Balernum with Chris, I co-founded a tech startup called Closeup.fm. (We created touring, ticketing, and communication software for independent bands.) Before that, I developed and sold a portfolio of ~30 iOS and Android apps.
The common themes over the last decade have been writing, marketing, and growth consulting. I love bringing clarity and helping founders find the path forward.
Home Is: Knoxville, TN
Loves: Branding, solving problems, Jesus
Catchphrase: “It stands to reason that…”
Feats of Derring-Do: M.A. in Literature, published a children’s book, ran a full marathon, ate 12 chocolate chip cookies in one sitting
My interests are all over the place: business (obviously), barbecue, and bourbon; running, fly fishing, and exploring new cities; reading fantasy fiction, dating my wife Megan, and goofing off with our three kids. Before co-founding Balernum with Chris, I co-founded a tech startup called Closeup.fm. (We created touring, ticketing, and communication software for independent bands.) Before that, I developed and sold a portfolio of ~30 iOS and Android apps.
The common themes over the last decade have been writing, marketing, and growth consulting. I love bringing clarity and helping founders find the path forward.
Home Is: Knoxville, TN
Loves: Branding, solving problems, Jesus
Catchphrase: “It stands to reason that…”
Feats of Derring-Do: M.A. in Literature, published a children’s book, ran a full marathon, ate 12 chocolate chip cookies in one sitting
My interests are all over the place: business (obviously), barbecue, and bourbon; running, fly fishing, and exploring new cities; reading fantasy fiction, dating my wife Megan, and goofing off with our three kids. Before co-founding Balernum with Chris, I co-founded a tech startup called Closeup.fm. (We created touring, ticketing, and communication software for independent bands.) Before that, I developed and sold a portfolio of ~30 iOS and Android apps.
The common themes over the last decade have been writing, marketing, and growth consulting. I love bringing clarity and helping founders find the path forward.
Home Is: Knoxville, TN
Loves: Branding, solving problems, Jesus
Catchphrase: “It stands to reason that…”
Feats of Derring-Do: M.A. in Literature, published a children’s book, ran a full marathon, ate 12 chocolate chip cookies in one sitting
My interests are all over the place: business (obviously), barbecue, and bourbon; running, fly fishing, and exploring new cities; reading fantasy fiction, dating my wife Megan, and goofing off with our three kids. Before co-founding Balernum with Chris, I co-founded a tech startup called Closeup.fm. (We created touring, ticketing, and communication software for independent bands.) Before that, I developed and sold a portfolio of ~30 iOS and Android apps.
The common themes over the last decade have been writing, marketing, and growth consulting. I love bringing clarity and helping founders find the path forward.
Home Is: Knoxville, TN
Loves: Branding, solving problems, Jesus
Catchphrase: “It stands to reason that…”
Feats of Derring-Do: M.A. in Literature, published a children’s book, ran a full marathon, ate 12 chocolate chip cookies in one sitting
My interests are all over the place: business (obviously), barbecue, and bourbon; running, fly fishing, and exploring new cities; reading fantasy fiction, dating my wife Megan, and goofing off with our three kids. Before co-founding Balernum with Chris, I co-founded a tech startup called Closeup.fm. (We created touring, ticketing, and communication software for independent bands.) Before that, I developed and sold a portfolio of ~30 iOS and Android apps.
The common themes over the last decade have been writing, marketing, and growth consulting. I love bringing clarity and helping founders find the path forward.
Home Is: Knoxville, TN
Loves: Branding, solving problems, Jesus
Catchphrase: “It stands to reason that…”
Feats of Derring-Do: M.A. in Literature, published a children’s book, ran a full marathon, ate 12 chocolate chip cookies in one sitting
The first thing most people notice about me is my enthusiasm. I love people. I love my work. I really love getting to work with people I love. I can honestly say that starting Balernum with Austin is a dream come true. Before Balernum I worked at a branding studio and a men’s retail startup. Before that I drank the brand Kool-Aid while working for Apple almost ten years. I came to believe so strongly in the power of branding and design that I went back to school (for design).
Over the past several years I have launched a wide range of brands, films, and passion projects. I think founders deserve better than what they typically get, and it’s exciting to be assembling the creative team I believe can deliver that expierence.
Located In: Lancaster, PA
Passionate About: My three kids, motorcycles, branding, bringing people together
Something I Say A Lot: “Party Time.”
Feats of Derring-Do: Working on vintage motorcycles, Surfing (well not as much now), convinced my wife Leah to marry me.
The first thing most people notice about me is my enthusiasm. I love people. I love my work. I really love getting to work with people I love. I can honestly say that starting Balernum with Austin is a dream come true. Before Balernum I worked at a branding studio and a men’s retail startup. Before that I drank the brand Kool-Aid while working for Apple almost ten years. I came to believe so strongly in the power of branding and design that I went back to school (for design).
Over the past several years I have launched a wide range of brands, films, and passion projects. I think founders deserve better than what they typically get, and it’s exciting to be assembling the creative team I believe can deliver that expierence.
Located In: Lancaster, PA
Passionate About: My three kids, motorcycles, branding, bringing people together
Something I Say A Lot: “Party Time.”
Feats of Derring-Do: Working on vintage motorcycles, Surfing (well not as much now), convinced my wife Leah to marry me.
The first thing most people notice about me is my enthusiasm. I love people. I love my work. I really love getting to work with people I love. I can honestly say that starting Balernum with Austin is a dream come true. Before Balernum I worked at a branding studio and a men’s retail startup. Before that I drank the brand Kool-Aid while working for Apple almost ten years. I came to believe so strongly in the power of branding and design that I went back to school (for design).
Over the past several years I have launched a wide range of brands, films, and passion projects. I think founders deserve better than what they typically get, and it’s exciting to be assembling the creative team I believe can deliver that expierence.
Located In: Lancaster, PA
Passionate About: My three kids, motorcycles, branding, bringing people together
Something I Say A Lot: “Party Time.”
Feats of Derring-Do: Working on vintage motorcycles, Surfing (well not as much now), convinced my wife Leah to marry me.
The first thing most people notice about me is my enthusiasm. I love people. I love my work. I really love getting to work with people I love. I can honestly say that starting Balernum with Austin is a dream come true. Before Balernum I worked at a branding studio and a men’s retail startup. Before that I drank the brand Kool-Aid while working for Apple almost ten years. I came to believe so strongly in the power of branding and design that I went back to school (for design).
Over the past several years I have launched a wide range of brands, films, and passion projects. I think founders deserve better than what they typically get, and it’s exciting to be assembling the creative team I believe can deliver that expierence.
Located In: Lancaster, PA
Passionate About: My three kids, motorcycles, branding, bringing people together
Something I Say A Lot: “Party Time.”
Feats of Derring-Do: Working on vintage motorcycles, Surfing (well not as much now), convinced my wife Leah to marry me.
The first thing most people notice about me is my enthusiasm. I love people. I love my work. I really love getting to work with people I love. I can honestly say that starting Balernum with Austin is a dream come true. Before Balernum I worked at a branding studio and a men’s retail startup. Before that I drank the brand Kool-Aid while working for Apple almost ten years. I came to believe so strongly in the power of branding and design that I went back to school (for design).
Over the past several years I have launched a wide range of brands, films, and passion projects. I think founders deserve better than what they typically get, and it’s exciting to be assembling the creative team I believe can deliver that expierence.
Located In: Lancaster, PA
Passionate About: My three kids, motorcycles, branding, bringing people together
Something I Say A Lot: “Party Time.”
Feats of Derring-Do: Working on vintage motorcycles, Surfing (well not as much now), convinced my wife Leah to marry me.
Who or what is Balernum?
We’re a branding and marketing studio that helps passionate founders build brands from the ground up and make their contributions to a better world.
What type of clients do you work with?
We work with e-commerce, subscription box, and purpose-driven companies. Let’s make mo’ money and mo’ impact together!
What's it like to work with Balernum?
We’d like to believe the experience of working with us is a pleasant one. And considering how long our clients stick around, they must agree.
Do you have a preferred design or writing style?
Not really. Each brand we touch ends up looking different than the others. We’re more interested in tapping into your authenticity than asking you to fit into our aesthetic.
Who or what is Balernum?
Balernum is a launch agency. Balernum is a branding and marketing agency with offices in Knoxville, TN, and Lancaster, PA.
What type of clients do you work with?
We work with e-commerce, subscription box, and purpose-driven companies. Let’s make mo’ money and mo’ impact together!
What's it like to work with Balernum?
We’d like to believe the experience of working with us is a pleasant one. And considering how long our clients stick around, they must agree.
Do you have a preferred design or writing style?
Not really. Each brand we touch ends up looking different than the others. We’re more interested in tapping into your authenticity than asking you to fit into our aesthetic.
How do you determine price?
Price depends on what you’d like to see happen. We will have a conversation about your goals first to avoid selling you something you don’t need.
What's the whole process like?
It’s a lot of fun and a lot of work. We don’t skip steps because each one contributes to the end product. If you trust the branding process and stick to the marketing plan even when you don’t feel like it, you’ll get the results you’re after.
Do you build websites?
Yes. All the time. Except for when we’re on vacation. Then, we just think about websites.
How do you determine price?
Price depends on what you’d like to see happen. We will have a conversation about your goals first to avoid selling you something you don’t need.
What's the whole process like?
It’s a lot of fun and a lot of work. We don’t skip steps because each one contributes to the end product. If you trust the branding process and stick to the marketing plan even when you don’t feel like it, you’ll get the results you’re after.
Do you build websites?
Yes. All the time. Except for when we’re on vacation. Then, we just think about websites.