btdl_casestudy

BT 

Design Lab

BT Design Lab

BT Design Lab

BT Design Lab

BT Design Lab

Sometimes we get to work on cool projects. Sometimes we get to work with our friends. BT Design Lab gave us the opportunity to do both.
 
SCOPE OF WORK

Brand Strategy, Identity Design, Art Direction, Packaging, Web Design & Development 

SCOPE OF WORK

Brand Strategy, Identity Design, Art Direction, Packaging, Web Design & Development 

SCOPE OF WORK

Brand Strategy, Identity Design, Art Direction, Packaging, Web Design & Development 

SCOPE OF WORK

Brand Strategy, Identity Design, Art Direction, Packaging, Web Design & Development, 

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The Challenge

The Challenge

Bryan Terrill is, quite simply, not fair. He can do just about anything, and do it well. Get a degree in engineering and join a consulting firm? Sure. Switch to management consulting and serve as Design Lead for large-scale organizational redesigns? Just another Tuesday. Move to Chicago and earn a Master’s degree in human-centered design (HCD) in a year? Let him check his calendar.

The Challenge

Sometimes we get to work on cool projects. Sometimes we get to work with our friends. BT Design Lab gave us the opportunity to do both.

Bryan Terrill is, quite simply, not fair. He can do just about anything, and do it well. Get a degree in engineering and join a consulting firm? Sure. Switch to management consulting and serve as Design Lead for large-scale organizational redesigns? Just another Tuesday. Move to Chicago and earn a Master’s degree in human-centered design (HCD) in a year? Let him check his calendar.

The Challenge

Sometimes we get to work on cool projects. Sometimes we get to work with our friends. BT Design Lab gave us the opportunity to do both.

Bryan Terrill is, quite simply, not fair. He can do just about anything, and do it well. Get a degree in engineering and join a consulting firm? Sure. Switch to management consulting and serve as Design Lead for large-scale organizational redesigns? Just another Tuesday. Move to Chicago and earn a Master’s degree in human-centered design (HCD) in a year? Let him check his calendar.

HCD requires its practitioners to be at once analytical and intuitive, and Bryan took to it like a fish to water. It was only a matter of time before our multi-talented friend was punching above his weight class with impressive projects for Motorola and Morningstar, The University of Tennessee and SAIC. When he realized that he needed a brand that could do the same, he started the conversation with Balernum.

btdesignlab_logotype

The Journey

Human-centered design isn’t as well known as, say, spray-on sunscreen or Magic Erasers, yet HCD gave us those products—ones that we didn’t know we needed and now can’t live without.
More and more companies are seeing HCD for what it is—a better alternative to traditional R&D—but opaque concepts and labyrinthine explanations make it hard for most HCD firms to explain their process and their value.
Balernum’s job was to help Bryan roll out clear brand strategy, strengthen his positioning, create a distinctive visual identity, stand up a website, and strip away as much jargon as possible to make HCD’s benefits (and Bryan’s capabilities) crystal clear.
 

The Journey

Human-centered design isn’t as well known as, say, spray-on sunscreen or Magic Erasers, yet HCD gave us those products—ones that we didn’t know we needed and now can’t live without.
More and more companies are seeing HCD for what it is—a better alternative to traditional R&D—but opaque concepts and labyrinthine explanations make it hard for most HCD firms to explain their process and their value.
Balernum’s job was to help Bryan roll out clear brand strategy, strengthen his positioning, create a distinctive visual identity, stand up a website, and strip away as much jargon as possible to make HCD’s benefits (and Bryan’s capabilities) crystal clear.

The Journey

We wanted Spencer’s new logomark to speak to the essence of his evolving brand. We wanted to highlight Spencer's journey in entrepreneurship and his love for the outdoors. We also wanted the symbol to stand on its own apart from the wordmark. Rustic wouldn’t cut it; we needed modern, distinct, and structurally sound. 
Spencer’s work involves a great deal of searching, discipline, patience, and perseverance, and we liked how a compass embodies those traits. The result of this thinking and design process was a circular abstraction of a compass and the North Star. 
Looking for help? Let’s chat about your brand. →

The Journey

Human-centered design isn’t as well known as, say, spray-on sunscreen or Magic Erasers, yet HCD gave us those products—ones that we didn’t know we needed and now can’t live without.
More and more companies are seeing HCD for what it is—a better alternative to traditional R&D—but opaque concepts and labyrinthine explanations make it hard for most HCD firms to explain their process and their value.
Balernum’s job was to help Bryan roll out clear brand strategy, strengthen his positioning, create a distinctive visual identity, stand up a website, and strip away as much jargon as possible to make HCD’s benefits (and Bryan’s capabilities) crystal clear.
 
hcd_process
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Bryan Terrill, Founder, BT Design Lab

Bryan Terrill, Founder, BT Design Lab

Bryan Terrill, Founder, BT Design Lab

“I needed to clarify the way I communicate the value of my service, both in writing and visuals. I also needed help building a website. Balernum helped me find language to articulate the heart of my company and images to visualize my brand with a clarity I could not have achieved on my own. I walked away from each interaction with more confidence and courage for my business. The Balernum team’s experience in launching many brands gives them the ability to not only develop necessary visual and verbal assets but also to give great advice for the launch strategy.”
“I needed to clarify the way I communicate the value of my service, both in writing and visuals. I also needed help building a website. Balernum helped me find language to articulate the heart of my company and images to visualize my brand with a clarity I could not have achieved on my own. I walked away from each interaction with more confidence and courage for my business. The Balernum team’s experience in launching many brands gives them the ability to not only develop necessary visual and verbal assets but also to give great advice for the launch strategy.”
“I needed to clarify the way I communicate the value of my service, both in writing and visuals. I also needed help building a website. Balernum helped me find language to articulate the heart of my company and images to visualize my brand with a clarity I could not have achieved on my own. I walked away from each interaction with more confidence and courage for my business. The Balernum team’s experience in launching many brands gives them the ability to not only develop necessary visual and verbal assets but also to give great advice for the launch strategy.”
“I needed to clarify the way I communicate the value of my service, both in writing and visuals. I also needed help building a website. Balernum helped me find language to articulate the heart of my company and images to visualize my brand with a clarity I could not have achieved on my own. I walked away from each interaction with more confidence and courage for my business. The Balernum team’s experience in launching many brands gives them the ability to not only develop necessary visual and verbal assets but also to give great advice for the launch strategy.”
“I needed to clarify the way I communicate the value of my service, both in writing and visuals. I also needed help building a website. Balernum helped me find language to articulate the heart of my company and images to visualize my brand with a clarity I could not have achieved on my own. I walked away from each interaction with more confidence and courage for my business. The Balernum team’s experience in launching many brands gives them the ability to not only develop necessary visual and verbal assets but also to give great advice for the launch strategy.”

The Destination

We had a lot of fun laying the brand foundation for BT Design Lab and later building robust brand strategy on top of it.
Next came visual identity. The aesthetic pays homage to Bryan’s love of all things Bauhaus. We juxtaposed splashes of brilliant blue and playful illustrations with a restrained color palette to communicate the richness of Bryan’s experience, the sophistication of his approach, and his genuine care and concern for others, friends and clients alike.
We took special care to balance Bryan’s approachability and professionalism because it’s hard to say which is stronger: Bryan’s sneaker game or his Old Fashioneds. He can dunk on you one moment and blow your mind with primary research the next.
We rounded out the engagement with business cards, copywriting, and a responsive WordPress website. Scroll down the homepage, and you’ll notice a whimsical touch: The BT Design Lab eye winks. That’s HCD in a nutshell: You look around, search, probe, until one insight winks at you. Contradictions and disturbances become clues, and those clues lead to unexpected opportunities.
The simple, lean BT Design Lab brand will expand over time. We hooked Bryan up with a design system, including a flexible color palette and different versions of the logo and badges, that will translate well to infographics, data visualization, slide decks, and inevitably his own line of aromatic bitters. (We’re calling it now.)
Like what you see? Get in touch and let’s talk about the opportunities you see.
 

The Destination

We had a lot of fun laying the brand foundation for BT Design Lab and later building robust brand strategy on top of it.
Next came visual identity. The aesthetic pays homage to Bryan’s love of all things Bauhaus. We juxtaposed splashes of brilliant blue and playful illustrations with a restrained color palette to communicate the richness of Bryan’s experience, the sophistication of his approach, and his genuine care and concern for others, friends and clients alike.
We took special care to balance Bryan’s approachability and professionalism because it’s hard to say which is stronger: Bryan’s sneaker game or his Old Fashioneds. He can dunk on you one moment and blow your mind with primary research the next.
We rounded out the engagement with business cards, copywriting, and a responsive WordPress website. Scroll down the homepage, and you’ll notice a whimsical touch: The BT Design Lab eye winks. That’s HCD in a nutshell: You look around, search, probe, until one insight winks at you. Contradictions and disturbances become clues, and those clues lead to unexpected opportunities.
The simple, lean BT Design Lab brand will expand over time. We hooked Bryan up with a design system, including a flexible color palette and different versions of the logo and badges, that will translate well to infographics, data visualization, slide decks, and inevitably his own line of aromatic bitters. (We’re calling it now.)
Like what you see? Get in touch and let’s talk about the opportunities you see.

The Destination

We had a lot of fun laying the brand foundation for BT Design Lab and later building robust brand strategy on top of it.
Next came visual identity. The aesthetic pays homage to Bryan’s love of all things Bauhaus. We juxtaposed splashes of brilliant blue and playful illustrations with a restrained color palette to communicate the richness of Bryan’s experience, the sophistication of his approach, and his genuine care and concern for others, friends and clients alike.
We took special care to balance Bryan’s approachability and professionalism because it’s hard to say which is stronger: Bryan’s sneaker game or his Old Fashioneds. He can dunk on you one moment and blow your mind with primary research the next.
We rounded out the engagement with business cards, copywriting, and a responsive WordPress website. Scroll down the homepage, and you’ll notice a whimsical touch: The BT Design Lab eye winks. That’s HCD in a nutshell: You look around, search, probe, until one insight winks at you. Contradictions and disturbances become clues, and those clues lead to unexpected opportunities.
The simple, lean BT Design Lab brand will expand over time. We hooked Bryan up with a design system, including a flexible color palette and different versions of the logo and badges, that will translate well to infographics, data visualization, slide decks, and inevitably his own line of aromatic bitters. (We’re calling it now.)
Like what you see? Get in touch and let’s talk about the opportunities you see.

The Destination

We had a lot of fun laying the brand foundation for BT Design Lab and later building robust brand strategy on top of it.

Next came visual identity. The aesthetic pays homage to Bryan’s love of all things Bauhaus. We juxtaposed splashes of brilliant blue and playful illustrations with a restrained color palette to communicate the richness of Bryan’s experience, the sophistication of his approach, and his genuine care and concern for others, friends and clients alike.
We took special care to balance Bryan’s approachability and professionalism because it’s hard to say which is stronger: Bryan’s sneaker game or his Old Fashioneds. He can dunk on you one moment and blow your mind with primary research the next.
We rounded out the engagement with business cards, copywriting, and a responsive WordPress website. Scroll down the homepage, and you’ll notice a whimsical touch: The BT Design Lab eye winks. That’s HCD in a nutshell: You look around, search, probe, until one insight winks at you.
Contradictions and disturbances become clues, and those clues lead to unexpected opportunities.
The simple, lean BT Design Lab brand will expand over time. We hooked Bryan up with a design system, including a flexible color palette and different versions of the logo and badges, that will translate well to infographics, data visualization, slide decks, and inevitably his own line of aromatic bitters. (We’re calling it now.)
Like what you see? Get in touch and let’s talk about the opportunities you see.

Check out more of our work

Pineapple ConsignmentRetail, Launch

Old North Furniture & DesignsFurniture Design, Launch

BT Design LabInnovation Consultancy, Launch

Mast Film CoFilmmaking, Rebrand

Grabbling BookWriting, Launch

Miscellaneous LogosLogo Design, Various

Need a fun-loving, focused team for your next branding or marketing project? Let’s talk about how Balernum can serve and guide you.
Need a fun-loving, focused team for your next branding or marketing project? Let’s talk about how Balernum can serve and guide you.
Need a fun-loving, focused team for your next branding or marketing project? Let’s talk about how Balernum can serve and guide you.
Need a fun-loving, focused team for your next branding or marketing project? Let’s talk about how Balernum can serve and guide you.
Need a fun-loving, focused team for your next branding or marketing project? Let’s talk about how Balernum can serve and guide you.

SAY HI

hello@balernum.com

+1 (615) 218-2033‬

SAY HI

hello@balernum.com

+1 (615) 218-2033‬

SAY HI

hello@balernum.com

+1 (615) 218-2033‬

OFFICE

1417 E. 5th Ave.

Knoxville, TN 37917

OFFICE

1417 E. 5th Ave.

Knoxville, TN 37917

OFFICE

1417 E. 5th Ave.

Knoxville, TN 37917

OFFICE

1417 E. 5th Ave.

Knoxville, TN 37917

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© Balernum 2019 — Go build bravely.

© Balernum 2019 — Go Build Bravely

© Balernum 2019 — Go Build Bravely

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