Pineapple Consignment
Pineapple Consignment
Pineapple Consignment
Pineapple Consignment
Pineapple Consignment
Pineapple Consignment is a one of a kind, pop-up consignment event located in Knoxville, TN. Their mission is to bring you a curated selection of quality home goods and a shopping experience that will leave you filled with joy! Pineapple Consignment provides furniture & home decor for the well-lived home.
Pineapple Consignment is a one of a kind, pop-up consignment event located in Knoxville, TN. Their mission is to bring you a curated selection of quality home goods and a shopping experience that will leave you filled with joy! Pineapple Consignment provides furniture & home decor for the well-lived home.
Pineapple Consignment is a one of a kind, pop-up consignment event located in Knoxville, TN. Their mission is to bring you a curated selection of quality home goods and a shopping experience that will leave you filled with joy! Pineapple Consignment provides furniture & home decor for the well-lived home.
Pineapple Consignment is a one of a kind, pop-up consignment event located in Knoxville, TN. Their mission is to bring you a curated selection of quality home goods and a shopping experience that will leave you filled with joy! Pineapple Consignment provides furniture & home decor for the well-lived home.
Pineapple Consignment is a one of a kind, pop-up consignment event located in Knoxville, TN. Their mission is to bring you a curated selection of quality home goods and a shopping experience that will leave you filled with joy! Pineapple Consignment provides furniture & home decor for the well-lived home.
SCOPE OF WORK
Identity Design, Art Direction, Packaging, Web Design & Development, Signage, Go-to-Market Strategy
The Challenge
Megan Church didn’t wake up one morning with a genius business idea. No, she wanted to sell a decent ottoman and spend the proceeds on another piece of furniture. With three kids in tow, Megan wasn’t interested in a Craigslist rendezvous. She turned instead to a Facebook group dedicated to buying and selling locally. She posted a short description, photos, and a price ($100). Ten or twelve people queued up in the comments, saying they wanted to buy the ottoman.
Megan made arrangements with the first person to call dibs. She loaded up the ottoman and her kids. She drove to the appointed place at the appointed time. And… the buyer never showed.
Megan messaged the second person and coordinated a time and place. That person also ghosted her. This happened a couple more times before Megan finally sold the ottoman and promised to never subject herself to that frustrating experience again.
That ottoman incident (or rather, string of incidents) planted a seed of Pineapple Consignment. “Surely, there’s a better way to upcycle furniture and home decor!” she thought. “One that is convenient and relatively risk-free for both sellers and buyers.”
The Journey
Megan had participated in several consignment sales in Knoxville, Tennessee, where she lives. The model is straightforward: consignors pick out things to sell, enter each item into the consignment software, print tags with a unique barcode, and drop off their stuff at the venue.
Megan already had relationships with the two women who run Knoxville’s biggest consignment sales, focused on children’s clothing and adult clothing. Pineapple Consignment had a different focus, so she offered to buy them coffee in exchange for some advice. Several coffee dates later, Megan had a rough plan in place. But she had no brand, visual identity, or website.
Now is where we let the cat out of the bag. Megan happens to be married to Balernum co-founder Austin Church, so she did what any enterprising spouse would do and said, “Hey, honey, do you think you could help me with… well… everything?
The Journey
We wanted Spencer’s new logomark to speak to the essence of his evolving brand. We wanted to highlight Spencer's journey in entrepreneurship and his love for the outdoors. We also wanted the symbol to stand on its own apart from the wordmark. Rustic wouldn’t cut it; we needed modern, distinct, and structurally sound.
Spencer’s work involves a great deal of searching, discipline, patience, and perseverance, and we liked how a compass embodies those traits. The result of this thinking and design process was a circular abstraction of a compass and the North Star.
Looking for help? Let’s chat about your brand. →
The Destination
The Destination
The Destination
Megan is the sort of person who is always trying to give away credit, but don’t let her fool you. She is smart and hard-working. She will create a plan and see it through. Launching Pineapple involved hundreds of small projects, tasks, and details. Megan did it while caring full-time for three professional mistake makers. Megan is a BOSS.
Her careful planning, attention to detail, and work ethic freed up Team Balernum to do all the fun stuff. She spent the months leading up to the first event building a following on Instagram and generating press and buzz. Meanwhile, she provided Chris with a moodboard via Pinterest, and Chris used Megan’s collage to establish the initial art direction. From that art direction came the brushstroke logotype, as well as the brand’s palette and typography.
Megan need to provide a lot of education to consignors, vendors, volunteers, and shoppers, so we stood up a gorgeous WordPress website with custom spot illustrations, textures, and other imagery. Megan wrote the handy dandy guides, and Austin polished up all of the web copy and content to get everything on brand.
“It’s hard to express my gratitude for everything Balernum did for my business. To be honest, I came pretty close to throwing in the towel. I was getting big custom projects here and there but not enough to justify the stress and long hours. Thankfully, I made one of the best decisions of my career and reached out to Chris. I trust Chris, so I didn’t meddle or micro-manage. We chose the name, began building the Old North brand, created a visual identity, and did the website. That took more effort than I expected, but that effort was more fun and satisfying than I expected too. Investing in my brand was a turning point for me. My brand gave me a huge confidence boost. It sent the right signals to the right people. The clients and projects I really wanted went from a trickle to a steady flow! Now, I’m booked out nearly a year in advance, and I’ve been able to bring in other designers and furniture makers to help me. I can’t tell you what this has meant for me, my business, and my family.”
”After coming up with an inspiration board in Pinterest, I gave Balernum creative freedom with my visual identity and website.They took the time to understand my business, and its unique nature. I have had zero problems with my website and get lots of compliments. They also helped me with signage, and that was also a quick and easy process. Chris and Austin genuinely care about my business and its success. Their branding and design sensibilities are top notch, and I wholeheartedly recommend Balernum.”
MEGAN CHURCH — FOUNDER, PINEAPPLE CONSIGNMENT
”After coming up with an inspiration board in Pinterest, I gave Balernum creative freedom with my visual identity and website.They took the time to understand my business, and it’s unique nature. I have had zero problems with my website and get lots of compliments. They also helped me with signage, and that was also a quick and easy process. Chris and Austin genuinely care about my business and its success. Their branding and design sensibilities are top notch, and I wholeheartedly recommend Balernum.”
MEGAN CHURCH — FOUNDER, PINEAPPLE CONSIGNMENT
”After coming up with an inspiration board in Pinterest, I gave Balernum creative freedom with my visual identity and website.They took the time to understand my business, and it’s unique nature. I have had zero problems with my website and get lots of compliments. They also helped me with signage, and that was also a quick and easy process. Chris and Austin genuinely care about my business and its success. Their branding and design sensibilities are top notch, and I wholeheartedly recommend Balernum.”
MEGAN CHURCH — FOUNDER, PINEAPPLE CONSIGNMENT
”After coming up with an inspiration board in Pinterest, I gave Balernum creative freedom with my visual identity and website.They took the time to understand my business, and it’s unique nature. I have had zero problems with my website and get lots of compliments. They also helped me with signage, and that was also a quick and easy process. Chris and Austin genuinely care about my business and its success. Their branding and design sensibilities are top notch, and I wholeheartedly recommend Balernum.”
MEGAN CHURCH — FOUNDER, PINEAPPLE CONSIGNMENT
”After coming up with an inspiration board in Pinterest, I gave Balernum creative freedom with my visual identity and website.They took the time to understand my business, and it’s unique nature. I have had zero problems with my website and get lots of compliments. They also helped me with signage, and that was also a quick and easy process. Chris and Austin genuinely care about my business and its success. Their branding and design sensibilities are top notch, and I wholeheartedly recommend Balernum.”
MEGAN CHURCH — FOUNDER, PINEAPPLE CONSIGNMENT
Check out more of our work
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Mast Film CoFilmmaking, Rebrand
Grabbling BookWriting, Launch
Miscellaneous LogosLogo Design, Various
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