Megan is the sort of person who is always trying to give away credit, but don’t let her fool you. She is smart and hard-working. She will create a plan and see it through. Launching Pineapple involved hundreds of small projects, tasks, and details. Megan did it while caring full-time for three professional mistake makers. Megan is a BOSS.
Her careful planning, attention to detail, and work ethic freed up Team Balernum to do all the fun stuff. She spent the months leading up to the first event building a following on Instagram and generating press and buzz. Meanwhile, she provided Chris with a moodboard via Pinterest, and Chris used Megan’s collage to establish the initial art direction. From that art direction came the brushstroke logotype, as well as the brand’s palette and typography.
Megan need to provide a lot of education to consignors, vendors, volunteers, and shoppers, so we stood up a gorgeous WordPress website with custom spot illustrations, textures, and other imagery. Megan wrote the handy dandy guides, and Austin polished up all of the web copy and content to get everything on brand.
“It’s hard to express my gratitude for everything Balernum did for my business. To be honest, I came pretty close to throwing in the towel. I was getting big custom projects here and there but not enough to justify the stress and long hours. Thankfully, I made one of the best decisions of my career and reached out to Chris. I trust Chris, so I didn’t meddle or micro-manage. We chose the name, began building the Old North brand, created a visual identity, and did the website. That took more effort than I expected, but that effort was more fun and satisfying than I expected too. Investing in my brand was a turning point for me. My brand gave me a huge confidence boost. It sent the right signals to the right people. The clients and projects I really wanted went from a trickle to a steady flow! Now, I’m booked out nearly a year in advance, and I’ve been able to bring in other designers and furniture makers to help me. I can’t tell you what this has meant for me, my business, and my family.”