Balernum’s job was to build a unified brand around Kent’s story and the things that set him apart. We then needed to deploy that brand into a thoughtful user experience on the new website.
At first Kent couldn’t state clearly and succinctly what distinguished from other film production studios. (Strong positioning ain’t easy, folks). However, over the course of three strategy sessions—Brand Attributes, Brand Archetype, and Visual Language—and numerous other conversations, we helped Kent articulate how his skillset, process, and professionalism come together and enable him to serve and delight his preferred clients.
We wanted Spencer’s new logomark to speak to the essence of his evolving brand. We wanted to highlight Spencer's journey in entrepreneurship and his love for the outdoors. We also wanted the symbol to stand on its own apart from the wordmark. Rustic wouldn’t cut it; we needed modern, distinct, and structurally sound.
Spencer’s work involves a great deal of searching, discipline, patience, and perseverance, and we liked how a compass embodies those traits. The result of this thinking and design process was a circular abstraction of a compass and the North Star.
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