mastfilms_thumb

Mast Film Company

Old North Furniture & Designs

Old North Furniture & Designs

Old North Furniture & Designs

Old North Furniture & Designs

Kent Mast is the owner, dreamer, and lead creative behind Mast Film Co. In addition to a love for all pieces of visual storytelling, Kent also co-hosts the Hingework Podcast, where you can hear his heart for encouraging fellow creatives and entrepreneurs.
Spencer Ratliff is a custom furniture designer, based in Knoxville, Tennessee. He believes that products aren’t meant to be consumed and discarded. When he crafts heirloom-quality furniture, his loving labor, his skill, and sweat, infuse the wood, leather, and metal with deeper meaning.
SERVICES:

Brand Strategy, Identity Design, Art Direction, Print Collateral, Web Design & Development, 

The Mast Film Co Logo

The Challenge

Kent Mast is a filmmaker based in Lancaster, Pennsylvania. He got his start with wedding films, and he has worked as a visual storyteller for eight years. Over time the trickle of commercial projects for businesses and brands grew into a torrent. Something happened to Kent that is quite common with smart, talented, hard-working creatives: He outgrew his own brand. 

Kent reached out to Balernum about a new website, and we started asking questions and looking under rocks. Other media companies in Lancaster were putting out impressive work. They had sophistication and polish that Kent’s brand lacked. Kent eventually concluded that his needs went deeper than rebuilding his online portfolio. He was good at telling other people’s stories but what about his own? He needed a strong brand and equally strong brand touchpoints to communicate his expertise and the quality and artistry of his work.

An overhead photo of the Mast Film Co.'s new business cards
Asset 1

The Journey

Balernum’s job was to build a unified brand around Kent’s story and the things that set him apart. We then needed to deploy that brand into a thoughtful user experience on the new website.
At first Kent couldn’t state clearly and succinctly what distinguished from other film production studios. (Strong positioning ain’t easy, folks). However, over the course of three strategy sessions—Brand Attributes, Brand Archetype, and Visual Language—and numerous other conversations, we helped Kent articulate how his skillset, process, and professionalism come together and enable him to serve and delight his preferred clients. 

The Journey

We wanted Spencer’s new logomark to speak to the essence of his evolving brand. We wanted to highlight Spencer's journey in entrepreneurship and his love for the outdoors. We also wanted the symbol to stand on its own apart from the wordmark. Rustic wouldn’t cut it; we needed modern, distinct, and structurally sound. 
Spencer’s work involves a great deal of searching, discipline, patience, and perseverance, and we liked how a compass embodies those traits. The result of this thinking and design process was a circular abstraction of a compass and the North Star. 
Looking for help? Let’s chat about your brand. →
We produced definitive answers for questions like these:
Why do Kent’s clients love him?
Why is he able to tell their stories so effectively?
How does Kent succeed where many other filmmakers fail?
Part of the journey for Kent was remembering why he got into filmmaking in the first place. We often need to reconnect with our hearts before we can effectively grow our businesses, and that’s especially true for artists like Kent. In remembering what drives him Kent gained more clarity into the true impact of his work on his clients’ lives. BOOM. 
(Do the cool kids still say “BOOM”?)

The Journey

We wanted Spencer’s new logomark to speak to the essence of his evolving brand. We wanted to highlight Spencer's journey in entrepreneurship and his love for the outdoors. We also wanted the symbol to stand on its own apart from the wordmark. Rustic wouldn’t cut it; we needed modern, distinct, and structurally sound. 
Spencer’s work involves a great deal of searching, discipline, patience, and perseverance, and we liked how a compass embodies those traits. The result of this thinking and design process was a circular abstraction of a compass and the North Star. 
Looking for help? Let’s chat about your brand. →
Mast Film Co. Main Logo Mark

The Destination

Balernum took Kent through our complete branding process. It was intense. It brought underlying tension to the surface. It resolved that tension. It pushed Kent to greater clarity and confidence. 
The new website and user experience followed branding and identity design, and we also gave other key processes and customer touchpoints a complete overhaul.

The Journey

We wanted Spencer’s new logomark to speak to the essence of his evolving brand. We wanted to highlight Spencer's journey in entrepreneurship and his love for the outdoors. We also wanted the symbol to stand on its own apart from the wordmark. Rustic wouldn’t cut it; we needed modern, distinct, and structurally sound. 
Spencer’s work involves a great deal of searching, discipline, patience, and perseverance, and we liked how a compass embodies those traits. The result of this thinking and design process was a circular abstraction of a compass and the North Star. 
Looking for help? Let’s chat about your brand. →

Check out more of our work

Old North Furniture & DesignsFurniture Design, Launch

Mast Film CoFilmmaking, Rebrand

Grabbling BookWriting, Launch

Miscellaneous LogosLogo Design, Various

Let’s talk about how Balernum can serve and guide you during your next big adventure.

Let’s talk about how Balernum can help your organization navigate its next big adventure.

Let’s talk about how Balernum can help your organization navigate its next big adventure.

Let’s talk about how Balernum can help your organization navigate its next big adventure.

Let’s talk about how Balernum can help your organization navigate its next big adventure.

SAY HI

hello@balernum.com

+1 (615) 218-2033‬

SAY HI

hello@balernum.com

+1 (615) 218-2033‬

SAY HI

hello@balernum.com

+1 (615) 218-2033‬

OFFICE

1417 E. 5th Ave.

Knoxville, TN 37917

OFFICE

1417 E. 5th Ave.

Knoxville, TN 37917

OFFICE

1417 E. 5th Ave.

Knoxville, TN 37917

OFFICE

1417 E. 5th Ave.

Knoxville, TN 37917

FOLLOW US

INSTAGRAM

FACEBOOK

FOLLOW US

INSTAGRAM

FACEBOOK

© Balernum 2019 — Go build bravely.

© Balernum 2019 — Go Build Bravely

© Balernum 2019 — Go Build Bravely

balernum_iconsAsset 13